The branding project for Flor de Cerejeira, a brand from Setúbal, Portugal, aimed to highlight the cherry blossom and celebrate female bodies, conveying empowerment and elegance.

The main challenge was creating a logo that combined the cherry blossom, feminine curves inspired by a hanger shape, and Setúbal’s coastal influences into a cohesive design.

The final logo successfully integrated these elements, creating a unique and sophisticated visual identity that resonated emotionally with the target audience and stood out in the market.