Challenges
Communicating with a low-literacy audience without compromising on aesthetics or strategic clarity.Acting as an extension of the internal team—leading the creative vision without disrupting existing workflows.Managing tight deadlines across multiple fronts: campaign, website, content, and brand identity.Optimizing Apê Real’s digital performance while preserving the brand’s human and empathetic essence.

What Was Done
Full creative direction across branding, website, and ads.A complete transformation of the website, focused on scalability, CMS integration, and conversion-centered UX.Creation of custom visual assets, ad templates, and exclusive illustrations in Figma.Development of emotionally resonant campaigns grounded in storytelling.Weekly stakeholder meetings to align on tone of voice, personas, and visual direction.

Results
A visually repositioned brand that now communicates greater trust and consistency.High-retention landing pages built with structures tailored to distinct user journeys.Replicable templates for Google Ads and social media campaigns.Strengthened credibility with social proof: “Featured in Valor Econômico, Terra, and O Globo.”Increased team engagement with Nakar’s creative process, fostering synergy and boosting productivity."

Website
https://www.apereal.com.br